OUR STORY

Where it all began.

Valiroma was born when my youngest son was just four months old.

As a new mum, I found myself longing for a quiet creative outlet — something I could build with my own hands while embracing the slower pace of motherhood.

When it came to naming the business, the answer had been with me all along.

Valiroma is lovingly made from the names of my two boys, Valentine and Romeo.

Every piece I create carries a little part of that story.

Handmade in our little garden studio.

Today, every Valiroma piece is thoughtfully created from our little garden studio in the English countryside.

From choosing beautiful fabrics to quilting, embroidery, sewing and the final finishing touches, every order is made by hand with care and intention.

Rather than creating in large quantities, we choose to make in small batches, allowing each piece the time and attention it deserves.

It's a slower way of creating.

One we wouldn't change for anything.

Made for everyday rituals.

We believe the pieces we reach for every day should feel just as beautiful as the moments we use them in.

Whether it's packing your favourite skincare for a weekend away, reaching for your book before bed or organising the little essentials you use every day, we hope every Valiroma piece becomes part of those quiet rituals that make life feel a little more special.

Timeless design, thoughtful details and carefully chosen fabrics are at the heart of everything we create, with the hope that each piece will be loved for years to come.

Thank you.

When you choose Valiroma, you're supporting more than a small business.

You're supporting a dream that began around family, creativity and the belief that beautiful things are worth making slowly.

Thank you for allowing us to be a small part of your everyday moments.

With love,

Natasha
Founder of Valiroma 🤍